KetoLean™ 4 Week Kick Starter Program

Psychology of Measurements, Before & After Shots and Weighing In

When taking measurements, before and after shots and weighing in, it’s important to first know the objective of these practices, if you don’t know the objectives, you can turn a good tool into an emotional weapon.


Taking measurements is an amazing way for you to look back and see how far you have come, “once you have crossed the completion line”, but it’s not always a great tool if used for frequent tracking to see how far you have got to go.

If you measure yourself weekly or every 4 weeks you might open a door into your mind for negative self-talk.

Before and After Photos

Likewise, when taking before and after photos, these are photos that should be used for you to look at once you have reached your ultimate goal, to help you remember how far you have come and to inspire an attitude of victory, success, pride and thankfulness, etc.

However, if look at yourself in the mirror or take before and after shots weekly, you will be disappointed and again open a door into your mind for negative self-talk.

So take the photo, if you like send it into us and then put your copy away for 6 – 8 weeks.

If you would like to email it to use do so at


Scales, on the other hand, are a tool that should be used frequently for the tracking of your weight loss progression. However, I know a lot of emotional baggage can be associated with scales when it comes to weighing in, included, so let me address that with 4 Weight-In Rules.

1) Tracking:

You cannot track what you don’t inspect.The good old saying, “inspect what you expect” is so true. First things first, the reason scales are important is that they are the only tracking tool directly related to your objective, losing weight. They are designed to measure weight.

In order for us to troubleshoot if what you are doing is working, then it’s important to weigh yourself.

Some people ask me, well why can’t I weigh in every second week or at the end of the 4 weeks? For me this doesn’t make sense; isn’t it better to weigh in weekly or twice a week (one for tracking and the other for check-in) and get the bad news sooner, than wait 4 weeks and get really bad news? The longer you wait, the more effort invested and the more emotionally damaging it can be.

2) Breaking Emotional Baggage:

The emotional issues relating to standing on the scales have nothing to do with your weight. When you stand on the scales you are saying to yourself, is all this effort I am putting in worth it?

So many times I get people messaging me saying, I have only lost 1.5kg this week, or I have put on .5kg, or I have not moved this week, I am not sure if this is working, is this program for me?

What they are actually saying is, I have put in all this effort and I haven’t got what I really wanted or expected, this is not worth it.

Even deeper, what their subconscious is saying and let’s be frank their emotions, I don’t want to do this, so I am going to look for a way out and the first chance I get with less than ideal results, I am going to bail out.

The reason for this is not because you’re lazy, but because you are designed to avoid pain.

So when the pain comes of confronting potential failure (let’s face it we associate failure with “not being perfect” or “as good as someone else”), your PROTECTIVE nature kicks in and says, “I am not going deeper into this”.

Quick side note – 90% of people that start a diet plan have a mindset of, “I will give it a go”, rather than fully committing and believing they can do it. Giving it a go means you can bail out, on your first sign of “no results”, and say, well I was only giving it a go, nothing lost, NOT PAIN GAINED.

However, not truly committing opens you personally up for failure. It’s just like dating; if you are just on a flick with some bloke and he leaves, sure it hurts, however, if you have committed to him publicly and emotionally, and he leaves, it doesn’t just hurt, it tears a hole in your gut and heart.

But the truth is, you will never have the fruit of a healthy relationship unless you commit; in our case, the fruit of achieving your ultimate weight loss goal, unless you commit.

Truly committing means, when you jump on the scales and it’s less than ideal, you punch the wall, put on your running shoes and run your heart out, not saying, I give up.

The emotional connection to the scales is just your subconscious covering up the fact that you don’t really want to commit due to fear of the pain you might face.

However, in my eye, the pain of living a life overweight is far greater than the pain of “not being perfect” or “as good as someone else” when it comes to your weekly weight loss results.

So every time you stand on the scales, switch to the mindset of I am committed, I don’t care about the results, the results are not going to determine if I continue or not, they are just a tool for me navigate what I need to keep doing or change.

3) Set Boundaries:

However, in knowing that we all have this emotional side, wisdom says, don’t be stupid and open yourself up to old ways of thinking by weighing in every day, as the scales move slower daily.

Set a boundary that you will weigh in once or twice a week, at the start of the week and midweek.

4) Be Slow to Act:

If your scales show less than ideal results or even good results, please be slow to change things up. Your body takes 3 plus days to respond to change, sometimes longer, so if you change your eating or activity in reaction to your scales, it means you will find yourself sticking to no plan and having no way to know why you’re getting or not getting the results you want.

Be slow to make changes and always seek advice from us before changing anything.

So go through the remaining units in this module to take note of your starting weight, measurements and photos.

Complete & Continue

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